Journalist, creative writer, editor and cultural preservationist. Two decades of work in the literary field, moving between the newsroom, the page, and the stage.

Began at Divyabhaskar as a freelance journalist in 2005 and rose through the ranks to incharge editor of a weekly supplement. Along the way she has written columns, hosted television shows on Doordarshan, penned 19 books, written speeches for ministers at TCGL, and led brand campaigns for renowned corporate houses.

Founder & Creative Director of Poetree, a self-ideated brand where language is designed as deliberately as it is written. Founder of Aatmavikas, an NGO for personal development and socio-cultural activities. Also Director at NNSB, a multistate scheduled cooperative bank.

Conceived and completed a plantation of 5,000 saplings across 20,000 sq. ft. of barren land. Leads Stotra, Kakko and Kahevat revival programs to promote Gujarati heritage internationally.